Introduction

"WWW.CITY-RUNS.CO.UK - WHATS IT ALL ABOUT?"

A website providing a network of featured running routes across the country
Runners can map and measure there own runs and submit them to the site, thus building a database of routes for other people to view
Resources for runners; information on training, events and local running clubs
Linked to to various independent running speacialist retailers who are able to promte the routes that are local to their store

Running - The Market

The fitness market is a rapidly growing market; the running marketing in particular is experiencing a real‘boom phase’
Increasing public focus on the importance of physical activity in relation to health and general quality of life
2012 Olympics - building of a lasting legacy
Extremely wide target market, no real economic or social barriers to participation
Acessible, it can be done on its own terms i.e. any time any distance
Roll out potential, core model that can work in any City or large town

Key Points

Demand, participation rates there are already a lot of people who run, therefore people who already run will always be interested in somewhere nice to run
Different levels, City Runs work both on sporting level but also a social level
Runners resourses, the site contains lots of free running info which creates incentive for repeat visits to the site
Association with City Runs can work in a variety of ways it can simply be an opportuninty to advertise your product, or it can be used as a vechile for brand building by association with something of geniune value to the running community.

City Runs Consumers

The target appeal of the map goes right across the spectrum, see below:

Rehab
Beginners
Fitness Enthusiasts
Schools Sports
Sports Clubs
Runners/High Performance Athletes
Walkers
Tourist
Mothers and children (running pushchairs)

Future Development

At least one featured route in every major city and town across the Uk
Develop the 'Submitted Routes' section where runners can submitt their own routes, thus creating a libary of routes across the Uk
Develop the resource section of the site by providing useful information to runners and also some fun bits
Explore the possibility of putting on events on the various routes aroud the country and building up a Uk series

Benifits of Association

Uk Coverage, potential to work in every city/town across the country
Large Market, looks like public focus will continue to see participation rates grow
Participation has many physical, health and social benifits
Great Time, sport/physical activity is only going to become more popular in the build up to the 2012 Olympics
Accesible, no real social and economic barriers to participation.
Green, very environmentially friendly pass time (and mode of transport!)

Benifits of Association cont...

Benifit of Association - Both in terms of direct communication with runners but also assciation with a worthy project giving something to the community

PROVIDING SOMETHING OF GENIUNE USE TO PEOPLE, BOTH NEW AND OLD RUNNERS WITH NO GIMMICKS

Sponsorship Opportunities

There are various sponsorship opportunities available for City Runs.

Sponsorship packages can be tailored to the individual needs of an organisation and budget, essentially this is limited by your imagination!

Our philosophy is to work closely with our sponsors so they get the maximum from their association

Sponsorship Packages

HEADLINE SPONSOR - Łn/a

Brooks

GOLD SPONSOR - Ł200per month

Key Benifits - Branding on website (every page), Link to website, Branding on all maps, Advert on website (copy can be changed every month), Option for product reviews, Logo on all print and promotional material

SILVER SPONSOR - Ł75permonth

Key Benifits - Branding on homepage, Link to website, Advert on website (copy can be changed every month)

Sponsorship Packages cont...

TRAINING PLAN'S SPONSOR - Ł100per month

Key Benifits - Branding on homepage, Branding on Training Page, Logo on all Training Plans downloads, advert/product review on training page

ENERGY/NUTRITION SPONSOR - Ł100per month

Key Benifits - *Nutrition page will be created*, Branding on homepage, Opportunity for product reviews/education in in the nutrition/energy section

ADVERTS CAN BE PLACED ON THE SITE FROM JUST Ł20 PER MONTH

Contact Us

CITY RUNS LIMITED

10 Lower North Street, Exeter, EX4 3ET

Email - mail@city-runs.co.uk, Tel - 01392 493800, Mob - 07779 019617

City Runs Ltd - Sponsorship Opportunities 2007

www.city-runs.co.uk